PHILOSOPHY

No instant coffee or creamer

Investing in good design and branding, and the strategy that ties them all together is essential to the success of every business.

We love great design and creating solutions that are unique, flexible to our clients’ needs, approachable and honest. We also make the process of getting there fun!

APPROACH

We bring the best ingredients to the table

We approach all of our projects collaboratively, letting your current and future goals drive the creative process. We want you to come away with something valuable, as well as a better understanding of the ingredients for success in the digital world.

Each of our projects starts with a thorough discussion of what you want to achieve and how you want us to help you get there. We’ll follow up with some research to better understand your market and the tools available to help you succeed, but that’s where the one-size-fits-all approach ends.

We love creating
your brand experience

OUR SERVICES

  • Brand identity & guidelines

    Websites


    Mobile apps

    UI design

    Digital assets

    Print collateral

  • UX audits

    User story mapping & user flows

    Information architecture

    Wireframes

    UI Design

    Interactive prototypes

    Usability testing

    User research

  • Content audit & strategy

    Content development

    Search engine optimization

    Digital marketing

    Social campaign support

  • Webflow

    SquareSpace – Circle Member

    Wordpress

    Shopify

Our Team

How we take our coffee...

Lauren Moggach

Founder + Principal

"…cream + sugar"

Lauren is a creative leader and forward thinker with over 15 years of combined UX and Graphic Design experience. 

She founded Cream + Sugar to provide clients with everything they need to create beautiful and valuable digital experiences. Combining her passion and experience for UX and Graphic Design, with everything from web development, to digital strategy and public relations. The strategic cream and sugar, to her perfectly brewed UX coffee.

Over the span of her professional career, she has worked in various agency, corporate, startup and not-for-profit environments in Ontario, Alberta, British Columbia, California, Georgia and Texas. Her unique mix of work experience has allowed her to excel at multidisciplinary design.

She has vast experience ranging from art direction, to print design and product management, she has a unique understanding of visual design and user experience strategies and has delivered numerous innovative design solutions, helping her clients to exceed their business objectives.

Currently based in Calgary, Canada, Lauren is also an avid outdoorswoman. When she’s not brewing up incredible UX strategies and designs, she can be found hiking, biking or skiing in Canada’s vast and beautiful backcountry.

Kieran Wallace

Senior Designer

“…black"

Design is the lens through which Kieran sees the world. He strives to create strong, original ideas that showcase the role design and user experience play as tools for communication. Since graduating from Emily Carr University of Art + Design with a bachelor’s in communication design in 2013, he has spent his time designing and photographing the world. He finds inspiration and solutions through his interactions with the outdoors and the people he encounters. He has worked with a diverse set of clients – always closely alongside marketing and sales teams to maintain and grow a strong brand presence – on projects ranging from brand identity, website design, UI/UX design, advertising, print design, merchandise and package design.

Isaac D’Angelo

UX Designer

'“…with just a splash of milk”

Emma Wright

Art Director

“…with too much almond or oat milk"